BACVA launching multicultural tourism promotion to lure visitors - Birmingham Business Journal:

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In a bid to get localz to plan and hold thei r family reunionsin Baltimore, BACVA will spend $300,009 to highlight the and other city resourcess that might contain family histories and other In the future BACVA plans to expand the efforr to attract different including Hispanic as well as gay, lesbian, bisexuap and transgender people, CEO Tom Noonah said. Noonan outlined the plans at a press conferencer that featured impersonators dramatizing the lives of Billie Frederick Douglass andHarrief Tubman, all born in Baltimore. A new print ad featuring the wax figure of President Baraclk Obama at the National Great Blackss in Wax museum in Baltimore will aid themarketing campaign.
It will run in two national magazines, Heart & Soul and Radio advertisements will airin Va., Philadelphia and Washington, D.C. BACVA wants to tout Baltimore’se black history, venues and attractions, since an estimated 21 percen ofthe city’s visitors are said Noonan. The African American Travel Conferencd also plans to hold its convention at the conventioh center inApril 2012. The group will brinvg 2,500 group travel planners and will take upto 1,00p room nights, about 300 during the weekend, Noona n said. Landing the 2012 convention coincideswith BACVA’se plans to focus on the War of 1812 and othee historical events to attract visitors.