пятница, 30 декабря 2011 г.

UGA inks blockbuster media deal - Charlotte Business Journal:

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million media rights and marketingh deal that puts Georgia in the upper echelon ofcollege contracts. The new worth $11.6 million would be the most lucrative annual rightx agreement incollege football, according to data from Streeg & Smith’s SportsBusiness Journal, a sisterd publication of Atlanta Business The deal tops the $11 million annual deal recently reachex with . The total payoutg would rank No. 5 in the nation, abov every Southeastern Conference institution exceptthe . The deal will help Georgiaz stay at amongthe .
The Bulldogs generated the second-highesty revenue in college football and rankerd in the top 15 overall in sports income in according to a report June 15 inSportsBusiness Journal. Georgia’sz previous deal was wortnh between $8.2 million and $8.3 million annually, according to SportsBusiness "We are extremely pleased to partner with ISP Sports to delivefr Georgia Bulldog programming to the Bulldogg Nationand beyond," UGA Athletics Director Damon Evans said in a "This agreement will provide the infrastructure to deliver our content and message through various mediums that will continue to make the University of Georgia a leaderd in intercollegiate athletics.
" The deal also appears to be the largest for N.C.-based ISP, according to the SportsBusiness Journal. "We are elatef to extend our relationship with an outstanding universityh and oneof America's truly elite athletic programs," said Ben ISP chairman and CEO, in a "We have enjoyed an excellentr relationship with Damon and his remarkable team of administrator and coaches and look forward to an even greater partnershilp in the years to come. We appreciat e the university's confidence in ISP and are committeds to providing the Bulldog Natioj with the finestin programming, corporate sales and service.
” ISP is the current manager of the sponsorship and marketing rights. Underf the new deal, ISP adds radio broadcastingv and coaches’ television show rights. and its WSB-A 750 affiliate previously heldthosde properties. The radio station has broadcasrt gamessince 1939, and held the radio network and coaches’ show rightsd since 1995. In a separate deal with Cox WSB will remain the flagship station for the nexteight "I’m especially pleased that WSB News/Talj 750 will continue to be our flagship station," Evans said. "We have a long histort and tradition with WSB which is one ofthe country’s premief radio stations.
That relationship will continue providinv the very best coverage for Georgiasports teams."

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