Local online magazine competes for readers and advertisers - Pacific Business News (Honolulu):

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In a market already saturated withglossy magazines, they'ree turning to innovative events and partnershipsx to set themselves apart from the average Web site or Local startups, such as the recently launchedf , follow traditional print magazinesd in terms of content and visual style but differ in that they are not printed and can be found only on the Web. Revenuez are based on advertisinyg dollars, not subscriptions. Malid Moran, who previously worked in public relationsz andevent planning, launched Hawaii Red Magazine in April, targeting Hawaii's small-businese community.
Her goal is to deliver fast information through a medium that takes advantage of theaverage reader's changing Since online magazines put all theirr content on the Web, it takes the guesswork out of whethe some stories or photoas were left off a Web site and saved strictly for the printy edition, as is the case with most othee publications. "I guess it's the 'fix'' you get from a magazine -- info, entertainment," Moran said. "It's the same producgt as a regular magazine, except you are not holding something. Instead [you're] looking at a laptop, an iPhone, etc.
, and we also can providre linkingand video, so the 'fix' give s you a little bit of TV and movire elements and the enjoyment and freedom of being Moran said Hawaii Red'd Web site generates 100,000 hits a But the competition for advertisers is An estimated 20 new print magazines launched in Hawaii last year alone. Most are nichew publications that run the gamut from weddings and fashiohn to pets and mixedmartial arts. But Moran said she doesn't know of othedr competing online magazines in She contends that online magazines can easil y add links to theier advertisers to track customers and referralss more clearly than printmagazines can. To stay Moran markets through events.
Hawaii Red hosts about three a montg at local hot spots and nightclubw with the help of partners suchas , IMF Pacific Network and Skeeo Creative. "I thinl we're lucky because we came in at arightf time," she said. Hawaii Red has a staf f of nine people who allmaintain full-time jobs in fashion, photography or graphic There is no need for office space, which cuts down on Moran said. Nationally, well-established online magazined include Salon and both of whichpublish general-interest news, culture and