Home Repairs - bizjournals:

sunrise-invoices.blogspot.com
Although home remodeling and renovation work has pickedf upthe slack, Creech knew he was going to have to provide new offerings to drivse more demand for his services. owner and president of Buckhead-based Inc., has becomew a certified energy auditor and now does home energu audits for new and current Thenew offering, he believes, may add30 percenty to his revenue. But more importantly, the new offering, he will allow clients to consider remodeling work alongsidedany energy-efficiency changes they make.
The down economy has forcer many small-business owners to take a hard look at theid companies and what they and to add new offeringw to either gain new clients or reneq ties with current andformet clients. Creech, who has been a home buildetr for11 years, saw his remodeling busines s increase as home buildin g declined; he estimates remodeling work now accounts for 75 percent of his nearlu $4 million annual revenue. But he also saw customersw concerned aboutsaving money.
In an energyh audit, Creech takes about two hours to check a home for air improper insulation and other things that can cause higher energy provides some incentives to homeowners to have the energy auditr and to upgrade a home to bemore energy-efficient, Creechn said. Ultimately, he hopes his energuy audits can drive more customers to consider remodeling their Business owners can shifty focus without sacrificingcore values, said Elke president of , a marketin g and publicrelations firm. “Soaring fuel prices last summef meant a fast refocus from stylr and Italian heritage to fuel economy for ourclienyt Vespa,” Martin said.
This year, with gas no longer $4 per but consumers worried aboutpersonal finances, “our branxd communications [for Vespa] have shifter to included tangible benefits,” she said, “such as savinge thousands of dollars by swapping four wheels for Creech’s approach is exactly what many small-businesse owners should be doinb to gain more customers, said Michael Kogon, principal at marketintg firm Definition 6 LLC. A full-servicse auto mechanic, for example, should be offering thingse like fuel efficiency inspections or air conditionert unit inspectionsto customers. Giving customers a samplingy of a product orservice “is a good strategg for a small Kogon said.
“You see it all the time in the food Food chains like KFC recently offered free grille d chicken to drive customers back to the A sample offering of a product or service canbe “za more cost-effective way for the customer to sample your full Kogon said. For VeinInnovations of Atlanta LLC, new patienrt visits declined in the final quarterof 2008, said President David Martin. New patient visits translates to revenue 60 to 180days later, he said. a Buckhead-based elective health-care company specializingy in venous disease, offers laser therapy, sclerotherapy and endovascular closure techniques.
“Our response was rather than increasintgour advertising, we began to remarket to for referrals, he said. Physicians had alwayz been a part of referrakbusiness “but we went back to reminding That has made a huge difference to us.”