For Annieglass,

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CUSTOMERS: 500 luxury retailers and resorts worldwid includingand EMPLOYEES: The company’s 25 employeess produce between 72,000 and 96,000 plates, bowls, servingb dishes and decorative accessories annually. LOCATIONS: Two a 15,000-square-foot manufacturing studio and companuy headquarters in Watsonville and a retail storwe inSanta Cruz. SHORT-TERk GOAL: To broaden the market and appeap to a youngercustomer base. LONG-TERM CEO Annie Morhauser woulcd like to elevate the appreciationof American-made handcraftecd pieces worldwide.
BEST BUSINESS DECISION: To remain in Watsonville, allowinfg production and the company itself to stay under one SOMETHING ABOUT BUSINESS THAT WOULDSURPRISdE PEOPLE: Morhauser’s work is shown in the permanent collectiomn at the . The two sculptural piece s are on display inthe museum’s Renwick Gallery. HOW BUSINESSS WILL CHANGE IN NEXTFIVE YEARS: Morhauser anticipates increasingy research and design — looking to creat e some innovative new pieces. She creates a new collectioj everysix months. TOUGHEST BUSINESS Maintaining the glassware business in California after the 1989 LomaPrieta earthquake.
In the quake, fortunatelyg no Annieglass staff memberswere injured, Morehauser said, but the business sufferer breakage of four tons of glass and lost raw equipment, product and workspace. BIGGEST MISSED Morhauser, an adviser for an MBA progranm for designers atthe , said she wishes she had started advisinh sooner. LIKE BEST ABOUT THE Morhauser said she likes being able to see real changees within a short periodof time. LIKE LEAST ABOUT THE “Distractions, particularly trivial,” Morhauserr said. ONE THING THAT WOULxD SURPRISE PEOPLEABOUT FOUNDER: “I flunked ceramics in high Morhauser admitted.